In Sweden, candy is more than just a source of sugar; it’s a dedicated weekly cultural ritual that brings people together. It’s so woven into Swedish life that the average Swede consumes over 37 pounds of sweets each year.
Every Friday afternoon and evening is set apart from the rest of the week as “Fredagsmys,” or “cozy Fridays.” This ritual involves slowing down, enjoying a meal, and heading to the “lösviktsgodis,” or “pick ‘n’ mix” candy store. Saturdays are when both adults and children indulge in “lördagsgodis,” which translates to “Saturday candy.”
While there are no strict rules about when to eat sweets during the week, this structure is largely followed due to a Swedish government initiative in the 1950s to reduce tooth decay.
Recently, Swedish candy has seen a significant surge in popularity in the United States, thanks to TikTok, which introduced this Swedish tradition to an entirely new audience. Some of the most popular Swedish sweets include Bubs Ovals and Skulls, Haribo Nappar and Djungelvrål Original.
So, it’s no wonder that Swedish candy has captured the attention of many! 🍬🇸🇪